Summer Project Essay Example for Free

Summer Project Essay This is to certify that Mr. Chandan Kumar (Reg. No. 11382017) a student of MBA – International Business, 2011 – 2013 batch has successfully completed his internship training at Lumbini Beverages Pvt Ltd. , HAJIPUR(BIHAR). His period of training was MARCH-APRIL. He has prepared the internship report titled â€Å"A Study on Sales Promotion at PepsiCo† for the requirement of the concern and for Master of Business Administration in International Business program in the Department of International Business, School of Management, Pondicherry University, Puducherry – 605 014. Dr. Bushan D. Sudhakar Reader, Dept. of Int’l Business, School of Management, Pondicherry University, Puducherry – 605 014. Dr. P. Sridharan Head of the Department, Dept. of Int’l Business, School of Management, Pondicherry University, Puducherry – 605 014 2|Page CERTIFICATE FROM THE GUIDE This is to certify that the Project Work entitled â€Å" A Study on Sales Promotion at PepsiCo† is a bonafide work of Mr. Chandan Kumar carried out in partial fulfilment for the award of degree of MBA (International Business) of Pondicherry University under my guidance. This project work is original and not submitted earlier for the award of any degree / diploma of any other University / Institution. Signature of the Guide (Name and Official address of the Guide) Place:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Date:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3|Page STUDENT’S DECLARTION I, Mr. Chandan Kumar hereby declare that the Project Work entitled â€Å"A Study on Sales Promotion at PepsiCo† is the original work done by me and submitted to the Pondicherry university in partial fulfillment of requirements for the award of Master of Business Administration in International Business is a record of original work done by me under the supervision of Dr. Bushan D. Sudhakar, Reader, Department of International Business, School of Management. Signature of Student Date:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4|Page ACKNOWLEDGEMENT It is well established fact that behind every achievement lays on unfathomable sea of gratitude to those who have extended their support without whom the project would never have come into existence. I now take the opportunity to thank Mr. N. K. Prasad, HR Manager, Lumbini Beverages Pvt Ltd. , who granted me the permission to undergo training in this prestigious organization. I would extend special thanks to Mr. Anish Kumar, Sales Executive, under whose guidance and support I was able to complete this project. During the entire period of my training, I received endless held, support and cooperation from all the employees of the organization. I think my report would be incomplete if I do not convey my grateful thanks to them. I express my sincere thanks to Dr. Prahakar Raya, DEAN, School Of Management and along with him I express my humble and sincere thanks to our Department Head, Dr. P. SRIDHARAN, Department of International Business, School Of Management for their guidance and support throughout this project. With deep sense of gratitude, I acknowledge my sincere thanks to Dr. Bushan D. Sudhakar who has always been a source of inspiration to me and constantly implanted his useful guidelines, experience and provided his valuable time in the completion of this project. Although it is difficult to say that I have achieved what I wanted to present, but within the circumstances and various limiting factors, I have tried to give my best. 5|Page EXECUTIVE SUMMARY PepsiCo is a world leader in a convenient food and beverages with revenues of more than $45 billion and more than 1, 60, 000 employees. The company consists of Frito-lay North America, PepsiCo Beverages North America, PepsiCo International and Quaker Foods North America. PepsiCo brands are available in nearly 200 countries and territories and generate sells and the retail level of about $85 billion. PepsiCo is the world’s premier Consumer Products Company focused on convenient foods and beverages. This project work entitled â€Å"A study on sales promotion of PepsiCo†, was done to become familiar with the working of PepsiCo (LUMBINI BEVERAGES PVT LTD) and to know the strategies used by PepsiCo in the sales promotion. The important objectives of the project were to find out: what are the various types of promotional strategies used in marketing, in which way the strategies are implemented, what is the market share of the company, which promotional strategy is used most, what is the impact of sales promotion during off season, how retailers react to new sales promotions, what are the various tools that the company uses during sales promotion, and which type of promotional offers retailers prefer etc. The project is entirely based on my observations made during the two months spent at lumbini beverages pvt ltd and visits to various markets of Hajipur. Based on my learning and experience, I have made some suggestions to improve the sales promotion activity and services. 6|Page INDEX Chapter I. INTRODUCTION 1. 1 Introduction 1. 2 Statement of problem 1. 3 Objectives of the study 1. 4 Scope of the study 1. 5 Need of the study 1. 6 Research methodology 1. 7 Limitation of study Chapter – 2. 1 . COMPANY AND INDUSTRY PROFILE 9-10 10 11 11 12 12-14 15 16-40 41-49 51-66 68 69-70 71 72 73-75 2. 2. REVIEW OF LITERATURE Chapter-III. ANALYSIS INTERPRETAION Chapter-IV. 4. 1. FINDINS 4. 2. B. SUGGESTIONS 4. 3CONCLUSION 4. 4 BIBLIOGRAPHY APPENDIX:QUESTIONAIRE 7|Page CHAPTER- 1 1. 1 Introduction 1. 2 Statement of problem 1. 3 Objectives of the study 1. 4 Scope of the study 1. 5 Need of the study 1. 6 Research methodology 1. 7 Limitation of study 8|Page 1. 1 Introduction: In the present day world, either there is mass production or ill anticipation of demand, there is always a pressing need for intermediaries of one type or the other, for enabling the goods to reach the ultimate consumer. The purpose is to sell everything that is produced. However, it is really difficult for the producer to undertake the sales or distribution of goods directly to the consumers all by themselves. There for, the responsibility or distribution is undertaken by a number of intermediaries who are often termed as channel or distribution. Sales transfer for ownership from the company within the customers, exchange of goods and services. Sales and distribution is a part of marketing and product design according to the need of customers. Sales and distribution is a primary involvement of transfer of goods and services from the company to the customers. Selling emphasizes in selling the securable surplus available with company i. e. selling quantity convert Product into Cost using trend and techniques of shifting customer to part with the cost. Thus, a salesman introduces the goods to the customer, Interest and persuades them to purchase the goods and finalize the deals of the product. So, the primary objective of sales and distribution is to assist the producer in marketing the goods and services one hand and to satisfy the demand of the consumers on the others. Channel of distribution helps the consumer in providing good of right quantity at the right time, right place and at the right price. 9|Page SourcesThe main sources of the Sales and Distribution is to reach through the channel. Every channel contains one or more transfer point where there is either an institution or a final buyer. In other words, legal ownership of the product changes hands at least once or the producer sales directly to the final buyer and there is no intervening of middlemen Selecting a channel for sales and distribution for their product is one of the important problems faced by manufacturers of PEPSICO It is quite difficult to identity a specific channel which can be considered as the best. There for, each producer most carefully select a channel which will suit his requirement and bring the best result to the firm. The channel of distribution can broadly be divided into two categories i. e. Direct and Indirect. Under direct channel of sales and distribution, manufacturer sells directly to the consumers, without any middlemen, whereas under indirect channel of sales and distribution, producer sells through various middlemen like wholesalers, agents, retailers, etc. This is the shortest channel a producer can adopt for sales and distribution of goods and services. In this system, goods move directly from the producer to the consumers without any middlemen or a merchant. 1. 2 Statement of Problem: The first and foremost step in the problem identification in Sales Promotion. research process consists of Here statement of problem is to know the Sales Promotion activities towards brands. 10 | P a g e 1. 3 OBJECTIVE OF STUDY This study was conducted on â€Å"A study of â€Å"Sales Promotion’ activities of PEPSICO for different retail outlets of Hajipur†. The specific objectives of the study are1. To find out the promotional activities of PEPSICO. 2. To know the distribution channel of PEPSICO. 3. To find out the market share of PEPSICO. against its competitor. 4. To find out the influence of medium of advertisements of PEPSICO. on different age group 1. 4 SCOPE OF THE STUDY This study was done in Hajipur at LUMBINI BEVERAGES PVT LTD. The geographical scope of my survey was limited to Hajipur only. Study aims at relationship between Company Executives and retailers and why any retailer sold particular brand only. The survey covers a wide range of activities and factors, which influence the retailers to sell PEPSICO. Products. The sample of 80 respondents is taken to represent total retails of Hajipur Zone. The validity of the findings of this survey is limited to the period during which the field survey was conducted i. e. eight weeks. 11 | P a g e 1. 5 NEED OF STUDY The eight weeks Summer Training is very important for a student of MBA. This type of study gives some practical knowledge to MBA students and practical knowledge is more useful than theoretical knowledge for any one.

USS MAINE :: essays research papers

In the late 1800’s the American people and their government became more willing to risk war in defense of American interests overseas, support for building a large modern navy began to grow. Supporters argued that if the United States did not build up its navy and acquire bases overseas, it would be shut out of foreign markets by Europeans. Captain Alfred T. Mahan observed that building a modern navy meant that the U.S. had to acquire territory for naval bases overseas. This would enable them to operate a navy far from home. A country needed bases and coaling stations in distant regions, which was exactly what they did by having Havana, Cuba be one of its ports. Another factor that was part of the Navy’s modernization was the USS Maine, which was probably the most famous ship of its era. The USS Maine was one of the Navy’s first armored battle ships. It was one of the first U.S. naval vessels with electrical lighting. It had a top speed of 17 knots and a crew of 392 officers and enlisted men. On the evening of February 15, 1898 the USS Maine exploded. Of the 345 officers and sailors aboard the Maine, 266 died. There were many ideas of how this explosion occurred, namely: the ship’s ammunition supplies blew up, a fire accidentally ignited the ammunition, and that a mine detonated near the ship set off the ammunition. At the time Cuba was a Spanish colony, but it was in the midst of a revolution. The Cuban people were fighting for independence from Spain. During this Cuban revolt against Spain and the American battleship Maine dropped anchor in the Havana harbor to protect American interests in Cuba. Many Americans regarded the Spanish as tyrants and supported the Cubans in their struggle. This immediately made Americans jump to the Conclusion that Spain blew up the Maine. American’s felt that since they were allies with Cuba that Spain was trying to harm America, as to not interfere with Cuba’s revolt against them. With in a matter of weeks, Spain and the U. USS MAINE :: essays research papers In the late 1800’s the American people and their government became more willing to risk war in defense of American interests overseas, support for building a large modern navy began to grow. Supporters argued that if the United States did not build up its navy and acquire bases overseas, it would be shut out of foreign markets by Europeans. Captain Alfred T. Mahan observed that building a modern navy meant that the U.S. had to acquire territory for naval bases overseas. This would enable them to operate a navy far from home. A country needed bases and coaling stations in distant regions, which was exactly what they did by having Havana, Cuba be one of its ports. Another factor that was part of the Navy’s modernization was the USS Maine, which was probably the most famous ship of its era. The USS Maine was one of the Navy’s first armored battle ships. It was one of the first U.S. naval vessels with electrical lighting. It had a top speed of 17 knots and a crew of 392 officers and enlisted men. On the evening of February 15, 1898 the USS Maine exploded. Of the 345 officers and sailors aboard the Maine, 266 died. There were many ideas of how this explosion occurred, namely: the ship’s ammunition supplies blew up, a fire accidentally ignited the ammunition, and that a mine detonated near the ship set off the ammunition. At the time Cuba was a Spanish colony, but it was in the midst of a revolution. The Cuban people were fighting for independence from Spain. During this Cuban revolt against Spain and the American battleship Maine dropped anchor in the Havana harbor to protect American interests in Cuba. Many Americans regarded the Spanish as tyrants and supported the Cubans in their struggle. This immediately made Americans jump to the Conclusion that Spain blew up the Maine. American’s felt that since they were allies with Cuba that Spain was trying to harm America, as to not interfere with Cuba’s revolt against them. With in a matter of weeks, Spain and the U.

Historical Report on Paul Lauterbur

Historical Report on Paul Lauterbur Paul Lauterbur was born right here in Sidney, Ohio in 1929. He attended Case Institute of Technology where he majored in chemistry. After graduating with his Bachelor’s degree, he started working for Dow Corning Corporation in their Mellon Institute Laboratories. While working he took graduate courses at the University of Pittsburgh for free where he later received his PhD degree in 1962. During his studies, he learned about nuclear magnetic resonance (NMR).Then he was drafted into the Army from 1954-1955 then left to work at the State University of New York at Stony Brook. He realized new images could be made from NMR. Lauterbur’s breakthrough idea was to vary the strength of the magnetic field over the object which in turn emitted various radio waves that could be turned into images . Then he turned to using these variances on clams and green peppers in the beginning. This displayed different types of tissues in the images which lat er was used to distinguish between healthy tissue and tumors. In 2003, he received the Nobel Prize for Physiology or Medicine.Not only did he have breakthroughs in imaging NMR, but in non-imaging NMR spectroscopy proving a method for the investigation of matter. Paul received many more awards during his life including the Gold Medal of the Society of Magnetic Resonance in Medicine, US National Medal of Technology, US National Medal of Science, and Roentgen Medal. Sources http://nobelprize. org/nobel_prizes/medicine/laureates/2003/lauterbur-cv. html http://nobelprize. org/nobel_prizes/medicine/laureates/2003/lauterbur. html http://www. rsc. org/chemistryworld/issues/2007/May/PaulLauterbur. asp

Fahrenheit 451 By Ray Bradbury - 1952 Words

Censorship is everywhere in America. We censor or ban items or themes from movies, books, and other things in an attempt to keep the people of our country happy, content. However, this method doesn t always work, especially for the people who created was is being censored. This is clearly displayed in the plight of Ray Bradbury’s novel about a dystopian American society, Fahrenheit 451, which contains many ideas and bits of content that some people believed should be censored. In fact, one of the reasons that this novel was censored for displaying the dangers of censorship, which is both extremely ironic, and telling as to where this society is going. Thanks to several distributors and oversensitive parents and teachers, Fahrenheit 451 has been banned in many schools over the years, and replaced with censored copies by editors and distributors on the market. There are many aspects and ideas displayed in Fahrenheit 451 that society finds need to censor, although some are rather minor and aren t actually that offending. Most of the reasons are religiously controversial or deal with language and death (sometimes suicide). For example, in one scene, Guy Montag and his fellow firemen were on a burning mission at the house of an old woman. They doused the house in gasoline, but then the woman herself set the house ablaze, killing herself and burning her books (Bradbury, pg. 36-37). In a different scene, Mildred Montag is seen talking with her lady friends, and the topic ofShow MoreRelatedFahrenheit 451 by Ray Bradbury719 Words   |  3 PagesThe flash point of paper, or the temperature at which paper will burst in flames, is 451 degrees Fahrenheit. In Fahrenheit 451, written by Ray Bradbury, the main character, Guy Montag, is a â€Å"fireman† in a futuristic society where he and his coworkers start fires, rather than put them out. Books are banned and burned, along with the owner of the book’s house and sometimes even the owner of the book, upon discovery. Technology has taken over in a sense that social interaction between the average personRead MoreFahrenheit 451 By Ray Bradbury954 Words   |  4 Pages In Fahrenheit 451 by Ray Bradbury, the author uses allegory (often misinterpreted by readers) to show the dangers of mass media consumption and the decline of reading traditional media. Many readers draw incorrect conclusions (lessons learned) from the book due to how generally the book applies its theme. Government censorship, though an important topic, is not the intended focus of the novel Fahrenheit 451. Finally, Bradbury’s original message of the book shows the beauty of traditional media andRead MoreFahrenheit 451 By Ray Bradbury1592 Words   |  7 PagesWhen writing the introduction to Fahrenheit 451, author Neil Gaiman stated that â€Å"ideas--written ideas--are special. They are the way we transmit our stories and our thoughts from one generation to the next. If we lose them, we lose our shared historyà ¢â‚¬ . Gaiman is absolutely correct; especially because what he is saying heavily applies to books. Books are a critical aspect in shaping humanity as a whole, they create and share a network of creative ideas, history, and overall entertainment; to loseRead MoreFahrenheit 451 By Ray Bradbury918 Words   |  4 Pagesâ€Å"Fahrenheit 451,† written by Ray Bradbury, is a futuristic, dystopian novel based upon a society secluded by technology and ignorance. In this future society, books are outlawed and firemen are presented with the task of burning books that are found in people’s homes. Montag, a fireman, finds himself intrigued with the books, and begins to take them home and read them. As the story progresses, Montag learns the truth behind why books are outlawed and flees his city to join the last remnants of age-oldRead MoreFahrenheit 451 By Ray Bradbury847 Words   |  4 PagesSet Knowledge On Fire The book Fahrenheit 451 is a postmodern work by Ray Bradbury first published in 1951. In Bradbury’s story, all books are illegal and are subject to be burned by firemen. Furthermore, the two predominant themes of Fahrenheit 451 are censorship and ignorance. The censorship implemented over the years removes all information from society that is necessary to learn, which accomplishes to prevent people from questioning anything. The ignorance of society has been fostered and theRead MoreFahrenheit 451 By Ray Bradbury1661 Words   |  7 Pages1.) In the novel, Fahrenheit 451 by Ray Bradbury, Montag’s view on life reverses. Two characters the influence the main character Guy Montag are the old lady whose house and books were burnt down and Mildred. The old lady was caught preserving books in her home. Firemen including Montag were ordered to burn the books. The old lady refused to leave her books, so she too was burned. She bravely gave an allusion as her last words, â€Å"Play the man,’ she said, ‘Master Ridley.’ Something, somethingRead MoreFahrenheit 451 by Ray Bradbury818 Words   |  4 PagesFAHRENHEIT 451 BY RAY BRADBURY Important People in Montag’s Life In Partical Fulfillment Of English 2 Ms Irina Abramov By Helen Hernandez November 9, 2012 â€Å"There are worse crimes than burning books. One of them is not reading them† -Ray Bradbury. In the past there were events that affected book writers. People will get together to burn books because they thought it was inappropriate or they were against their literature. Montag is a fireman in a futuristic society who would startRead MoreFahrenheit 451 By Ray Bradbury863 Words   |  4 PagesThe novel, Fahrenheit 451 was written by Ray Bradbury and it took place in the dystopian future. Throughout each novel, we are able to see a major theme, which is censorship. In this essay, I will explain how this theme are explored in the story by using the literary devices. To begin with, in this novel, censorship is not given a straight description, but we can see how the author shows it through many literary elements, such as using the setting, tone and symbolisms even foreshadowing. This novelRead MoreFahrenheit 451 By Ray Bradbury1544 Words   |  7 PagesRay Bradbury, the author of Fahrenheit 451, expresses his perspective on life in an interview. His interview contains a common theme: Do what you love, and love what you do (Bradbury). Bradbury sends a message in his interview that people should love life, and live to the fullest because he believes life is a beautiful thing. Although Bradbury no longer can demonstrate his love for life his message still lives in the pages of Fahrenheit 451. The Government of the society in the novel has told theirRead MoreFahrenheit 451 by Ray Bradbury904 Words   |  4 PagesLiving in a world with no free thought would be bland as cardboard. But, if that cardboard illuminated with fire, would it have more mea ning than it did before? The answer is yes. In the novel Fahrenheit 451 by Ray Bradbury, the main character, Montag, finds much meaning behind the simple element of fire. The symbol of fire is used to represent how Montag changes himself and his ideas and thoughts about fire throughout the novel. At first, Montag views fire as destructive, but enjoys burning because