Cross Cultural Implications for A UK Manager Undertaking an International Business Assignment to Another Country Free Essay Example, 2000 words

Hall came up with the description of culture as a context entailing the setting where various activities take place and influence the outcome of each other. The context he elaborated as the ability of individuals to understand the nonverbal communication that takes place during a communication session with an individual. High context (HC) is more concerned with the setting that the communication activity is taking place. On the other hand, low context (LC) entails the word and content of the communication taking place. A business manager from the UK has been used to a culture that emphasizes a high context meaning what influences communication according to his culture, is the setting in which the communication takes place. However, upon conducting business in and African countries that are plagued with low context, this may hamper his international business. This is since Africans are more concerned about the words and the content of what the business is all about and not merely the setting. According to Hall s theory, the disparity between the UK based manager HC and Africa s LC will have cross-cultural implications on the international business being procured (Zakaria, and Cogburn, 2008, p. We will write a custom essay sample on Cross Cultural Implications for A UK Manager Undertaking an International Business Assignment to Another Country or any topic specifically for you Only $17.96 $11.86/page With reference to the topic of discussion the UK based business manager in an African country is faced with uncertainties and anxiety since the culture in which he has gone to views him as a stranger.